Master of Marketing Candidate
Master of Marketing Candidate
Master of Marketing Candidate
Courtney Shrout
Brand Strategist & Client Relations Professional
EXPERIENCE
JAN-MAY 2025
GS&F
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Leveraged MRI-Simmons and Media Radar to synthesize research findings into clear, compelling brand narratives to inform campaign strategy, analyze competitive landscapes, and identify growth opportunities for clientele.
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Supported brand strategy for 6+ client accounts, independently leading full strategic development for key accounts.
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Authored brand briefs that captured audience voice to align internal teams on a unified story and brand direction.
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Cultivated strong client relationships, translating client goals into actionable strategies grounded in audience insight.
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Collaborated cross-functionally with creative, media, and account teams to deliver integrated marketing solutions.
DESIGN LAB INC.
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Supported full-cycle product development—including sampling, sourcing, client coordination, and cost analysis—to bring new concepts to market efficiently and ensure streamlined operations.
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Developed collections across 6 major retailers like Chewy, Meijer, and Tractor Supply, applying trend forecasting to align designs with both retailer identities and consumer preferences.
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Collaborated on licensed products with brands such as NASCAR, Budweiser, and Paramount to drive brand equity.
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Wrote product marketing copy for retailer websites, translating product features to consumer benefits to drive sales.
DOWNS & ST. GERMAIN RESEARCH
2023-2024
Market Research Analyst
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Managed full research process, including questionnaire design, survey distribution, data analysis, and client reporting for 60+ tourism clients, solving business challenges and identifying new opportunities.
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Delivered 20+ client reports of key findings and recommendations by translating raw data into recommendations using verbatim coding and mathematical analysis on SPSS, MS Excel, & MS PowerPoint.
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Conducted consumer perception studies to evaluate the effectiveness of logos, taglines, and advertisements in resonating with target audiences to strengthen brand awareness.
Marketing Intern
2023
VISIT PENSACOLA
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Managed a database of 300+ client partners using Simpleview CRM, coordinating press media, trips, and expenses.
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Increased Instagram following (+10k) by boosting engagement through conversation-driven Instagram Stories, Instagram Reels, captions, and comments utilizing visual marketing software Crowd Riff.
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Crafted content on a high-traffic website, garnering 100k+ monthly views.
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Collaborated on content strategy utilizing consistent brand voice across Instagram, Facebook, TikTok, and Twitter.
2023-2024
Account Manager
AMERICAN MARKETING ASSOCIATION AT FSU
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Led a team of 15 members in developing a year-long email marketing campaign for a partner company with the goal of winning back clients, increasing viewership, and encouraging awareness of company services.
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Created 12 customized email templates and 6 infographics by integrating branding materials to create cohesive, specific, and actionable content.
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Met with marketing managers monthly to share updates and implement feedback to the team.
EDUCATION
2024-2025
Master's Degree
VANDERBILT UNIVERSITY
Master of Marketing, May 2025
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Yellow Ribbon Program Scholarship
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Owen Women’s Business Association
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Master of Marketing Ambassador
2020-2024
FLORIDA STATE UNIVERSITY
Bachelor of Science in Marketing, May 2024
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Florida Medallion Scholarship
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Dean’s Academic Honor List
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Research on Sports Branding Logos; invited to present findings at FSU in Fall 2024
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Account Manager of FSU American Marketing Association
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Vice President of External Affairs of Phi Mu; Director of Public Relations of Phi Mu
Bachelor's Degree
2016-2020
High School Diploma
PENSACOLA CATHOLIC HIGH SCHOOL
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GPA: 4.4 weighted
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Top 20% of class
LEADERSHIP
MASTER OF MARKETING AMBASSADOR
Vanderbilt University, Owen Graduate School of Management
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Serve as a key point of contact for prospective and incoming Master of Marketing students, providing guidance and support throughout their admissions process.
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Respond to inquiries from prospective students within 24-48 hours, maintaining a high level of responsiveness and professionalism.
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Represent the Master of Marketing program in webinars, campus tours, and other outreach events, ensuring consistent, professional communication.
VP OF EXTERNAL AFFAIRS
Phi Mu Fraternity at Florida State University
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Executed monthly event planning for 350+ guests on a $50k annual budget, managing both creative and logistical aspects by coordinating venues, vendors, contracts, event themes, design, and campaigns.
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Facilitated brand collaborations (Sol de Janeiro, Kiehl’s, PRADA, La Croix, Celsius) and local partnerships.
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Operated all social media platforms including Instagram, TikTok, and Facebook by managing a social media team of 6 members and allocating weekly to ensure consistent brand messaging.
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Implemented strategic goals with Executive Board with $1.1 million budget.
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Awarded “2023 Chapter of the Year” among 17 chapters.
CHILDREN'S MIRACLE NETWORK CAPTAIN
Dance Marathon at Florida State University
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Facilitate year-round fundraising with high morale and engagement within the Tallahassee community and beyond, supporting children with chronic illness and disease at the local Shands Children's Miracle Network Hospital
RECRUITMENT COUNSELOR
Panhellenic Association at Florida State University
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Represented over 4,500 women in 17 Panhellenic chapters
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Provided guidance and leadership to a group of 15 women during formal recruitment
PORTFOLIO
Welcome to my portfolio! Here, you'll find a diverse collection of projects that showcase my passion forvarious facets of creating a strong brand. From academic projects to brand partnerships and professional work experiences, each project reflects my creativity, strategic thinking, and dedication. Feel free to explore and see how I’ve applied these skills across a variety of industries and challenges.